3 Reasons to Get Excited About Buying New Bras for the New Year

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Now is the time for new beginnings, and the start of a new year is a great time to replace the bras in your top drawer. In fact, there are plenty of valid reasons to replace the bras that aren’t doing you any favors anymore. Bras are part of the essentials—and quite literally the foundation—of your wardrobe and need a refresh throughout the year. Whether it’s simply to make you feel good or you’re in desperate need of a better-fitting half bra, here are a few more reasons to get yourself some new bras for the new year. You deserve it.


New Year, New You

Letting go of what no longer serves you and making room for what does can help you move forward in the right direction. Why not apply this same idea to your intimates? Open yourself up to new possibilities and see what else is out there. Maybe you want to try bras that naturally embrace your shape without having to squeeze into them. Or, maybe you’ve wanted to ditch the padding and foam for a sleeker, more modern look. Think about what is no longer serving you when it comes to your current bra situation and see if there’s room to go in a new direction.

It’s Time to Start Fresh

If your intimates somehow make you feel stuck in your old ways, or you’re simply ready to evolve into new styles, try something different. Modern bras should be supportive, comfortable, and sensual all at once. The best bra companies offer more sizing options than brands in the past, as well as innovative designs and luxurious-feeling materials. If you like the look of a balconette bra but don’t want excess materials and frills, you can find gorgeous half bra styles made of sheer power mesh with optimal performance stretch. There are many new takes on classic bra silhouettes just waiting for you to discover.

Wear Intimates That Excite You

Look good and feel good wearing your inner layers. Bras made for your body make you feel inspired, confident, and empowered. A bra should conform to your body, not the other way around, whether you wear 34B bras or 38H bras. It all starts with high-quality design and construction. Many women seek modern bras featuring an excellent fit with just the right amount of support and comfort. It should almost make you forget you’re even wearing a bra. Your bras should also be a reflection of your personal style.

Make this the year to upgrade your bra collection or replace bras that are worn out, uncomfortable, and uninspiring. You may also consider doing an online bra fitting because many women are often wearing the wrong size, or their breasts have changed since the last time they got fitted. The best bra brands will make it easy to book a virtual fitting session so you can find the right fit for you.

 About CUUP

 When you want to refresh your drawer of intimates, CUUP is here to help with pieces that conform to your body—not the other way around. For too long, you’ve been subjected to the standard sizing system for bras and underwear, but CUUP challenges these standards with elegantly engineered solutions for women. Taking measurements from real women’s bodies, CUUP designs iconically unlined bras that accentuate the female form. As you shop a curated collection of bras with clean silhouettes, you may also enjoy the comfortable, flattering fit of CUUP’s high waist panties, barely-there thongs, and straightforward bikini-style underwear. You can now revel in a new narrative of women’s intimates and find pieces strong enough to support your modern lifestyle. Find out what is demi bra from CUUP like to wear—and any of the other CUUP silhouettes.

 Celebrate the new year with new intimates from CUUP at https://shopcuup.com/

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